Apple Inc. has decided to halt its electric car project, which was an ambitious attempt to enter the automotive industry, affecting nearly 2,000 employees involved in the effort.
The team, led by COO Jeff Williams and VP Kevin Lynch, will see many of its members moving to the artificial intelligence division, focusing on generative AI under executive John Giannandrea.
This move comes after a decade-long endeavour to produce a fully autonomous electric vehicle, signifying a major shift in the company’s strategic direction amidst expectations of layoffs and reassignments within the corporation.
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